Skull Hook Badfish Logo
Badfish is rated Excellent on Trustpilot

Gear for the good times

A hassle-free way to discover
premium saltwater tackle and gear every month,
delivered right to your doorstep.

Select Your Region →

Gear for the good times

Badfish is rated Excellent on Trustpilot

A HASSLE-FREE WAY TO DISCOVER PREMIUM SALTWATER TACKLE AND GEAR EVERY MONTH, DELIVERED RIGHT TO YOUR DOORSTEP

Select Your Region

Let's Get Started

Step 1: Select Your Region

Our guides hand select the perfect tackle & gear based on where you love to fish the most.

(Click your region on the map above)

How it works

We’ve assembled time tested gear, our favorite soft goods, and a collection of know-how guaranteed to deliver more hook-ups on (and off) the water.

Sign Up

Join our growing crew of thousands of anglers across the US and become the go-to expert for fishing intel.

Get Stuff

Hand selected gear arrives at your door, month after month. Too many lures? Pause your plan anytime.

Good Times!

Up your fishing IQ and out-fish your buddies. Get out there and do what you love most - Catch more fish.

Let's Do This

(psst... if somehow you're not satisfied.. we’ll give you a 100% refund - no questions asked)

Box Contents Popup

Monthly Plans

Spend less time shopping and more time fishing. Our guides hand select the perfect tackle based on species, location, season, and fishery data so you always know what’s hitting.

Northeast Tackle Box

Conventional baits & tackle trusted by guides for striped bass, albies, bluefish, sea bass and a host of other Atlantic game fish.

Starting at $29.95/mo.
Join Now

Pause, swap or cancel anytime

Southeast Tackle Box

Conventional baits & tackle trusted by guides for redfish, snook, tarpon, flounder, and a host of other Southern Atlantic and Gulf Coast game fish.

Starting at $29.95/mo.
Join Now

Pause, swap or cancel anytime

One Time Boxes

The perfect way to fill your tackle box with guide-tested gear that works while improving your own fishing IQ. Also makes the perfect gift for any spin fisherman!

Redfish Tackle Box

Everything you need to target redfish from the Carolinas to Texas.

$119.95
Shop Now

Striped Bass Tackle Box

The ultimate tackle selection for the inshore angler targeting stripers from Maine to Virginia

$119.95
Shop Now
Our Fishing Partners

All The Right Gear
All The Time

Predatory fish key in on different prey throughout the year so you have to know your s#@*. We help you discover new lures, tackle and products each month, each product hand-selected by local experts and blessed by us so you can slay more fish on the water.

Gear Up