Gear for the good times
A hassle-free way to discover new saltwater tackle and gear each month from the boys at badfish.Let's Go! Learn More →
How it works
We’ve assembled time tested gear, our favorite soft goods, and a collection of know-how guaranteed to deliver more hook-ups on (and off) the water.
Join our growing crew of thousands of anglers across the US and become the go-to expert for fishing intel.
Hand selected gear arrives at your door, month after month. Too many lures? Pause your plan anytime.
Up your fishing IQ and out-fish your buddies. Get out there and do what you love most - Catch more fish.
Spend less time shopping and more time fishing. Our guides hand select the perfect tackle based on species, location, season, and fishery data so you always know what’s hitting.
Select Your Plan
Inshore Spin Box
Conventional baits & tackle trusted by guides for striped bass, redfish, tuna, bluefish, snook and a host of other Atlantic and Gulf Coast game fish. Options for Northeast and Southeast specific plans.
Starting at $29.95/mo. Join Now
Premium flies and fly gear for fly chuckers who chase striped bass, false albacore, redfish, snook and other Eastern seaboard saltwater game. Available in Northeast or Southeast specific plans.
$44.95/mo. Join Now
All The Right Gear
All The Time
Predatory fish key in on different prey throughout the year so you have to know your s#@*. We help you discover new lures, tackle and products each month, each product hand-selected by local experts and blessed by us so you can slay more fish on the water.Gear Up