Gear for the good times

A hassle-free way to discover
premium saltwater tackle and gear every month,
delivered right to your doorstep.

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Gear for the good times

A hassle-free way to discover new saltwater tackle and gear each month from the boys at badfish.

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How it works

We’ve assembled time tested gear, our favorite soft goods, and a collection of know-how guaranteed to deliver more hook-ups on (and off) the water.

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Join our growing crew of thousands of anglers across the US and become the go-to expert for fishing intel.

Get Stuff

Hand selected gear arrives at your door, month after month. Too many lures? Pause your plan anytime.

Good Times!

Up your fishing IQ and out-fish your buddies. Get out there and do what you love most - Catch more fish.

Let's Do This

(psst... if somehow you're not satisfied.. we’ll give you a 100% refund - no questions asked)

Stay Salty

Spend less time shopping and more time fishing. Our guides hand select the perfect tackle based on species, location, season, and fishery data so you always know what’s hitting.

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Select Your Plan

Inshore Spin Box

Conventional baits & tackle trusted by guides for striped bass, redfish, tuna, bluefish, snook and a host of other Atlantic and Gulf Coast game fish. Options for Northeast and Southeast specific plans.

Starting at $29.95/mo.
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Pause, swap or cancel anytime

Salt Flybox

Premium flies and fly gear for fly chuckers who chase striped bass, false albacore, redfish, snook and other Eastern seaboard saltwater game. Available in Northeast or Southeast specific plans.

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Pause, swap or cancel anytime

Gift Boxes

Redfish Gift Box

Everything you need to target redfish from the Carolinas to Texas.

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On Sale!

Striped Bass Gift Box

The ultimate gift for any angler targeting striped bass from Maine to Virginia.

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On Sale!

All The Right Gear
All The Time

Predatory fish key in on different prey throughout the year so you have to know your s#@*. We help you discover new lures, tackle and products each month, each product hand-selected by local experts and blessed by us so you can slay more fish on the water.

Gear Up